“Strange but True — Nearly 80% of purchases in today’s world start with an online search on Google, Yahoo, or Bing.”
Website – The very basic requirement and a powerful business aide for any organization, be it a small business or a corporate entity, to portray their products and services. The complexity and the purpose of a website may vary based on the needs and goals of an organization, but it has become mandatory to have a regularly updated website that is attractive, precise, and flexible enough to adapt to different screen sizes, orientations, and resolutions in this 24/7 connected world. Let us examine why any business needs a website.
Limitless opportunities
A Website makes it possible to promote your products & services and gain loyal customers not merely limited to your city/state but spanning much larger geographical territory than your country or continent. Unlike traditional methods of marketing, it offers your business a unique access to the entire world.
With online marketing, you would be able to consistently attract new clients, seamlessly expand your business, skillfully create a structured system, and go global with minimal effort & investment which helps you witness a considerable increase in your clientele.
Let us take a look at some percentages… Studies show that
- Nearly 97% of users, which means almost everyone, search online or use online media to research products/services in their area (or for other data like work hours).
- Approximately 93% of business purchase decisions, irrespective of whether it is a physical purchase or online purchase, start with a search engine search of websites.
- About 62% use comparison shopping sites.
- Nearly 90% use online coupons to shop.
- And 41% make appointments online for services like, e.g., healthcare consultation, business appointments, beauty services, etc.
Got an idea why even small businesses next door which haven’t had any website till yesterday started switching to online, getting their own websites/online stores created and getting digital services optimized?
Yes, to make big impacts.
Your Website is your Business Resume:
Your Website actually interacts with viewers/customers before they get in touch with you, provides necessary information and gets you leads.
Your Website gives viewers confidence that your business can provide them with curated solutions that exactly cater to their needs and helps collect orders and book appointments.
Your logo, design, images, content together convey the right message, strike a lasting impression, create an engaging user experience and help build a powerful brand.
Your Website provides updates to your customers as well as employees and business associates on product launch, recent news, announcements, etc.
Thus your website increases your brand value and portrays credibility.
Presence & Professionalism; Reputation & Reliability
In Today’s World, Customers perceive a business without a website to be poorly managed and not professional enough to adapt to technological changes. With several competitors offering similar services to yours, your strong online presence with an elegant Website offering quality data that your potential customers seek for makes them comfortable to know about you, find you, and realize how you stand out from others, thus converting them into loyal customers, establishing reliability and improving your business reputation – locally as well as globally.
Your Website provides you with the opportunity to showcase along with your unique products/services, your business history, expertise, specialization, testimonials & facts, updates, announcements, and many more. This is definitely not possible with a mere brick-and-mortar model or with traditional methods of marketing. Hence, when users check for credibility before a purchase they have all the reason that they should trust you, or refer you to their friends & relatives after their business, which helps you create, shape, and establish your brand.
Cost-efficient & Time-saving; User-friendly & Resource-efficient
Website Vs. Traditional Ads:
Once you invest in a Website, you can be assured that it works for you forever. Whereas in the case of traditional advertising methods isn’t it a dream that you pay for it once, it continues to work for you and keeps on bringing business?
In case of Newsbulletin/TV-Radio ads, if you pay once the ad gets displayed and probably gives you business just once; then forget it? You don’t get a regular/consistent return on investment in such cases unless you invest more.
With a Website, it is an entirely different story; even if there is no positive ROI in the initial phase, investing once gives you considerable time and, with it, abundant chances for business, because unlike your marketing executive, your website is available for your customers at any point or period of time – be it hot noon, midnight, Sundays, or public holidays – at no extra cost!
Website Vs. Physical Store
Pandemics like covid, curfews, or lockdowns cannot restrict your customers or new visitors from taking a look at your products/services in your online store and forming an impression that converts visitors into customers, unlike your brick-and-mortar model.
Radius of reach is limited for your physical store whereas your Website visibility has no limits as anyone can access it from any nook or corner of the world at any point or period of time.
And what about the Costs involved such as, e.g., commercial space rent in busy centers, insurance, manpower, fixtures, interiors, etc., in case of your physical store? Clearly, Website helps you save your precious capital expenditure.
Website Vs. Printed Material
You can add/change information n number of times whenever required, without any need to reprint material, you can share the latest news such as new developments regarding your business, etc., and update your website with timely information or Q&A whenever needed.
Also, you can share your views and give tips on topics relevant to your business/customers with your regular Blog posts, which is an excellent strategy to attract new customers while retaining the existing ones.
Achieving the above via Printed material is resource intensive (time, labor & cost) as well as creates a negative impact on the environment.
So, don’t you think Website is cost-efficient?
Moreover, it saves you the time you need for providing information to your customers, as updating becomes quick and easy, and allows you to invest more time and energy in various other specific tasks. What else do you need?
Since, unlike your marketing executive, your website is operational around the clock, 24/7, throughout the year, your customers can easily place an order and avail your services from the luxury of their home/office, or any place for that matter, which is time-saving for them (as it helps them avoid visiting physical stores in person, avoid crowd, and allows even comparison online).
In addition, a perfectly designed online store/online service platform is always easily accessible, convenient, and user-friendly, offering highly enjoyable user experience, thus attracting loads of customers from around the globe.
Also, a professional website with all essential details like work hours and e.g. with Google map showing your exact location can be more user-friendly and can provide good user experience, reduce customer calls, saving you time and the need for customer service, and at the same time allowing uninterrupted, efficient productivity.
Website for already well-established businesses:
It’s not that you need a website as you are always worried about more conversions of leads into customers, more & more business and more, more money! Change the way you see.
Even if you are more than happy running a profitable business consistently and successfully already, you can still be more responsible and reliable, help your customers or society better, offering your services in a more dedicated manner, and become more trust-worthy.
Websites also help in Maintaining Investor relationships by providing the required information and maintaining the mandated transparency. Websites help in adding more or creating a brand value by helping your potential/loyal customers
- To locate you easily e.g. with the help of google map on your website;
- To contact you easily e.g. for enquiries/clarifications about work hours, specific products/services via forms on your website;
- To place orders & pay in advance, and just easily collect the products/service on their way;
- To make decisions in advance via browsing the images/description of your products/services on your website;
- To give their feedback through the existing feedback forms on your website – which in turn helps you to make improvements/maintain your product/service quality, customer service and others
And the list of how you could contribute to helping your customers benefit by having a website for your business is never-ending… these services are not always possible for your customers to avail via oral communication alone.
Your Website helps your customers do these activities easily with no added pressure and provides a pleasant experience for them in all areas of your business.
Never expected these many benefits can be achieved with just a Website? It’s an eminent tool with unlimited reach which can be easily accessed with just a touchscreen.
Recipe for successful online presence
Last but not the least, a growing and healthy business should have a professional Website that is
- Designed to be trendy and catchy enough to engage the viewers;
- Developed to be highly customized and functional enough for the viewers to conveniently navigate through pages presented with compelling themes and highly useful content;
- Provided with distinctive, attractive & fast Online stores/eCommerce solutions to accelerate the sales of your unique products or even services like consultations, tutoring, etc. as well as digital products like e-books, online courses, music, etc.;
- Search engine optimized to increase the search result ranking of your website as well as improve the user experience of visitors;
- Incorporated with Digital marketing solutions (e.g. social media marketing, search engine marketing etc.) to take care of brand image & customer connect, thus helping propel your business and achieve the desired results.
Isn’t it too tempting to resist from getting your perfect website created ASAP? Get a Quote Now
Contact us to get your Amazing Website designed, Plunge into the Online world, and Emerge Successfully to take your Business a Notch Above the rest!
