Any business new or old; small or big; needs a constant flow of new customers to have sustainable growth and revenue. In order to get new customers, there are many avenues. One such highly effective avenue is generating leads/sales online using a website.
However, Merely creating a beautiful website does not produce any result as it is comparable to an amazing shop with no walking in’s. Any website to become successful needs visitors, in the first place, to convert them into leads or customers.
How to bring traffic to your website?
Traffic / Visitors to your website are generated by sources such as advertisements – both online, including e.g. Social media ads (Facebook, Twitter, etc.), Search engine ads (google ads, bing ads, etc.), Website ads (Ads in a Website where prospective customers of your particular segment are likely to visit), Referrals (online directories and forums) and offline advertisements (e.g. newspaper, magazine, billboards, pamphlets, etc) as well as Marketing efforts by a dedicated team, which include cold calls, direct marketing, exhibition, etc., and by organic search engine results, i.e. when a person searches for a relevant keyword associated with the service offered by you and your website link is displayed in the search results.
Of the above three methods, organic search engine results provide the best quality visitors. As people tend to trust organic results more than advertisements, it only brings visitors who are in search of the service/products you offer. In addition, organic search results give much higher ROI than other forms of traffic generation methods.
How to index your website in Search Engine Result Pages (SERPs)?
You can submit your website for search engine indexing via webmaster tools provided by each search engine, e.g., For Google, you can submit your website for listing using search console.
But mere listing of your website link in the Search Engine Result Page (SERP) does not guarantee website visits as people seldom go to the second page of a search result for a particular keyword. So, in order to generate visitors, it is important that your website links rank higher and get displayed on the first page of the SERPs for the particular keyword/s.
Now, how to rank higher for a selected list of keywords related to your business?
To improve a website so that it ranks higher for a particular set/list of keywords, there is a process called Search Engine Optimization (SEO). In Search engine optimization your website and your total online presence are optimized and fine-tuned so that the visitors as well as the search engine crawlers (a bot that collects data from your website for indexing) find it informative, helpful, and easy to navigate.
How does Search Engine Optimization work?
Search Engine Optimization (SEO) requires SEO Experts who have gained considerable knowledge by investing a substantial amount of time and effort in researching and understanding how search engines index and rank each website and its pages for keywords. Along with that of SEO Experts, it requires the service of content writers/creators, web developers, UX experts, and Social Media experts.
Search engines (Google, Bing, etc.) employ indexing programs called search algorithms that rank a particular webpage link for the words that are present in that webpage based on numerous parameters such as content quality, content authenticity, websites trustworthiness, load speed, code quality, user experience, etc. We have to tick most of the checkboxes, if not all, to rank higher in the index.
Before the optimization process begins there are a few important steps to be implemented to make sure we achieve the desired result – keyword research/analysis and competitor analysis – which helps us to select the targeted keywords and to devise the appropriate SEO strategy to be followed. Once the targeted keywords and the optimization strategy are decided, the optimization process begins, which is done on two fronts: on-page optimization and off-page optimization.
On-Page Optimization improves the structure, user experience, content quality, code quality, load speed, device compatibility, freshness of the content, etc., of your website.
Off-Page Optimization takes care of listing your business in local directories, creation/optimization of social media pages, press releases, link building, guest blogging, etc.
Both the fronts of SEO have one thing in common – the Content. Search engines respect quality original content which helps websites rank better in SERP and also provides better user experience to the visitors.
Benefits of SEO for your business:
Being on the first page of search engine results, makes your website and your Business
- More Noticeable – Being more noticeable among a vast ocean of websites implies more chances to get more clicks on your website link which in turn implies more chances of converting viewers into loyal customers to boost your business.
- More Trustworthy – Gaining more trust from search engines will get your website link listed at the top on the first page of the results, providing better visibility for the searchers and thus in turn boosting their trust in your brand.
- Better ROI – SEO Results last long and provides very high return on investment.
- Beat Your Competition – Moving further up in ranking will enable you to move further up the ladder to surpass your competitors and move further up in gaining more leads and sales.
SEO is an indispensable element of your business’s successful digital marketing strategy.
How fast can SEO act to boost traffic to your website?
It’s not a miracle that happens overnight as in fairy tales. Search Engine Optimization is a long-term strategy which involves effort, dedication, and perseverance. The name of the game is consistency. A proper SEO strategy should start bringing results and boost your web traffic within 3 to 6 months depending on the competition and targeted keywords.
Thinking of doing SEO on your own?
It’s not that easy; trying to search for the right way to improve your business, you should not put yourself at risk, treading the wrong path unknowingly and ending up somewhere else. This is because search engines like Google keep changing their algorithms constantly on a regular basis, their motive being providing the users with the best possible experience by making the most relevant results available. So, to rank better than your competitors you need to put in the best efforts to achieve a superior level of optimization via novel, unique, professional content. It requires a lot of research on a day-to-day/weekly basis.
SEO should be left to experts who are well experienced, have the correct knowledge, can analyze and implement each step carefully, ably carrying out the research required, and can assure you of success in achieving traffic, while you can invest your time and effort to focus on improving your product/service quality and quantity to strengthen your potential/loyal customers’ trust and build an everlasting relationship.
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